Willow and Jaden Smith to Launch Fashion Line

Willow and Jaden are two of the cutest, coolest most fashionable kids in Hollywood. So, it does not surprise us to hear that their own fashion line is in the works.  Willow and Jaden are styled by popular stylist Mariel Haenn (stylist for Rihanna). Haenn recently told Hollywood Life, “Willow is definitely inspired by Rihanna’s style.” “We make an effort to give Willow her own style, so as not to be a mini-version of Rihanna, but Willow really knows what she likes and what she doesn’t like, and she’s vocal about it.”  Mariel states Willow’s style is  “rock ‘n’ roll.” “She’s a rock star, through and through. She likes everything to have that kind of rock ‘n’ roll feel to it. Instead of ballerina flats, for instance, she’ll wear motorcycle boots.”

“Jada said upfront that she didn’t want us to dress them like standard kids, like with Sesame Street T-shirts,” Mariel says with a laugh. “And the kids really like dressing as adults and hope that adults will want to dress like them. But Jada will put her foot down if there’s something she doesn’t like, though if the kids really love it, she’ll usually let it pass.”

Most of their pieces are custom made, so you can’t go out and purchase their exact look right now.  Haenn states, “with Rihanna, pretty soon after she came on the scene, you started seeing designers from Forever 21 to Gucci coming out with styles mimicking her look. We hope the same thing happens here, but I think the ultimate goal is for Willow and Jaden to have their own line.”

We love the Smith family, they are so cute!